1.  Who we are and what these terms cover

1.1 These terms and conditions (Terms) apply to your access to and use of the website at www.brandsprintlab.com (the Platform) and to any Report or other Service that you purchase or access through the Platform.

1.2 The Platform is operated by Brand Sprint Lab, a trading name of HUG London, a company registered in England and Wales under company number 08149918 with its registered office at 2nd Floor 50-54 Clerkenwell Rd, London, England, EC1M 5PS (Brand Sprint Lab, we, us or our). Our VAT registration number is GB 155 9352 87. You can contact us using the details in clause 25.

1.3 By creating an account, placing an order, or otherwise using the Platform, you agree to be bound by these Terms. If you do not agree to these Terms, you must not use the Platform. Please read them carefully before you submit an order, together with our Privacy Policy and Cookie Policy, which are incorporated into these Terms by reference.

1.4 These Terms apply whether you are a consumer or a business customer. Some clauses apply only to one or the other; where that is the case, it is stated expressly. If there is any inconsistency between a general clause and a clause specific to consumers or business customers, the specific clause takes precedence.

1.5 We may update these Terms from time to time in accordance with clause 21. The version in force at the time you place an order is the version that applies to that order.

2.  Definitions and interpretation

2.1 In these Terms, the following words have the following meanings:

• Access Code means the unique code or link issued to you by email following successful payment, which allows you to access and view the Report(s) or other output associated with the Service you purchased.

• Consumer means an individual acting for purposes which are wholly or mainly outside that individual's trade, business, craft or profession, as defined in the Consumer Rights Act 2015.

• Content means any text, data, trade marks, names, logos, or other material that you submit to the Platform in order to receive a Service.

• Module means an individually purchasable component of the Services, as listed on the Platform from time to time (for example, a trademark discovery module).

• Order means your request to purchase a Service, submitted via the checkout process on the Platform.

• Report means the written output generated for you following your use of a Module, including any brand strategy, clearance search and risk rating, brand strength score, or domain and digital footprint audit.

• Services means the Modules and Reports made available for purchase on the Platform from time to time, and any related functionality, excluding, for the avoidance of doubt, any trade mark filing, prosecution or other representation before the UK Intellectual Property Office, the EUIPO, WIPO or any other body, which is addressed separately in clause 6.

• Stripe means Stripe Payments UK Ltd (or its applicable group entity), our third-party payment services provider.

• You / your means the individual or business customer using the Platform or purchasing a Service.

2.2 Headings are for convenience only and do not affect interpretation. Words importing the singular include the plural and vice versa. A reference to a statute or statutory provision includes any subordinate legislation made under it and any amendment or re-enactment in force from time to time.

3.  Eligibility and who may use the platform

3.1 To use the Platform and purchase Services, you must: (a) be at least 18 years old; (b) have legal capacity to enter into a binding contract; and (c) if you are purchasing on behalf of a company or other organisation, have authority to bind that organisation.

3.2 The Platform is intended for use by businesses, founders, and individuals considering the creation and/or protection of a brand or trade mark. It is not directed at children, and we do not knowingly permit anyone under 18 to register an account or place an Order.

3.3 You are responsible for ensuring that anyone accessing the Platform using your account or Access Code does so in accordance with these Terms.

4.  The services we provide

4.1 The Platform currently offers self-serve, AI-assisted Modules covering: (a) brand strategy creation; and (b) trade mark protectability assessment, each as described in more detail on the Platform. The exact scope, format and turnaround of each Module, and the price payable for it, are as set out on the Platform at the point you place your Order.

4.2 We may add, withdraw, or amend Modules, and may change the questions asked, data sources used, or format of a Report, at any time. Where we make a material change to a Module you have already purchased but not yet received, we will notify you and, where the change is material and adverse, offer a refund under clause 11.6.

4.3 The Services are limited to the generation of Reports based on the Content you provide and publicly available data sources. For the avoidance of doubt, the Services do not include, and no Report constitutes: (a) the filing or prosecution of any trade mark or other intellectual property application; (b) representation before the UK Intellectual Property Office (UKIPO), the European Union Intellectual Property Office (EUIPO), the World Intellectual Property Organization (WIPO), or any other national or regional office; or (c) legal advice of any kind. See clauses 5 and 6.

5.  No legal advice; nature of AI-generated reports

5.1 Brand Sprint Lab is a technology platform, not a law firm, and is not authorised or regulated by the Solicitors Regulation Authority, or any other legal or trade mark professional body. Nothing on the Platform, and nothing in a Report, constitutes legal advice, and no solicitor-client, attorney-client, or other professional relationship is created between you and Brand Sprint Lab (or any of its personnel or contractors) by your use of the Platform.

5.2 Reports are generated using a combination of artificial intelligence tools, automated searches of public and third-party databases (including UKIPO, EUIPO, USPTO and WIPO registers, and general web and domain data), and pre-set methodologies. Reports are not reviewed, verified, or approved by a qualified trade mark attorney or solicitor before being made available to you.

5.3 AI-generated content can be incomplete, out of date, or simply wrong. Public trade mark registers change daily, are not always up to date with recent filings, and do not capture all unregistered ('common law') rights. A Report reflects the position at, and using the data sources available on, the date it is generated, and may not identify every relevant risk, conflict, or ground of objection.

5.4 A Report is provided to help you make your own informed decisions. It is not a guarantee: (a) that a name, logo or other brand element is free to use or capable of trade mark registration; (b) that a trade mark application based on the Report will be accepted by any registry; or (c) that use of the relevant brand will not infringe the rights of a third party.

5.5 You remain solely responsible for any business, branding, filing or legal decision you make, whether or not it is based on a Report. Before making a material decision (including committing to a brand, launching publicly, or filing a trade mark application), we strongly recommend that you seek independent advice from a qualified trade mark attorney or solicitor, particularly where a Report identifies any risk, conflict, or uncertainty.

6.  Filing and prosecution services (referral to independent attorneys)

6.1 If, following a Report, you wish to proceed with filing a trade mark application, requesting professional advice, or any other service involving representation before a registry, we may (where this functionality is available) put you in touch with, or allow you to instruct, an independent, appropriately regulated trade mark attorney or solicitor (an Independent Attorney).

6.2 Any engagement with an Independent Attorney is a separate contract directly between you and that Independent Attorney, on their own terms of business, and is not part of these Terms. We are not a party to that engagement, do not supervise or control the advice or work provided, and have no liability for it.

7.  Registration, accounts and access codes

7.1 To purchase a Service, you will need to provide certain information (such as your name, email address, and, where relevant, business name) and may need to create an account on the Platform.

7.2 You must ensure that all information you provide is accurate, current and complete, and must update it promptly if it changes. We are not responsible for any Report being sent to, or an Access Code being issued to, the wrong email address or contact details as a result of inaccurate information you have provided.

7.3 You are responsible for keeping your account login details and any Access Code confidential and secure, and for all activity that occurs under your account or using your Access Code. You must notify us immediately at: hello@brandsprintlab.com if you become aware of any unauthorised use.

7.4 Each Access Code is issued for your use (or, where you are purchasing on behalf of a business, that business's use) only, in connection with the specific Module purchased. You must not sell, share, publish, or otherwise make your Access Code available to any third party, except as reasonably necessary for internal use within your own business.

8.  Orders and formation of contract

8.1 Any Module or price displayed on the Platform is an invitation to treat, not an offer. Your Order constitutes an offer by you to purchase the relevant Service, which we are free to accept or decline.

8.2 A contract for the relevant Service is formed between you and us only when we confirm your payment has been successfully processed by our payment service provider and send (or make available) your Order confirmation and Access Code. Until that point, no contract exists, and either party may withdraw.

8.3 We may decline or cancel an Order (before or after acceptance), and will refund any payment already taken, if: (a) we identify a pricing or listing error; (b) we are unable to obtain authorisation for your payment; (c) we suspect fraud, misuse, or a breach of these Terms; or (d) we are prevented from fulfilling the Order by a factor outside our reasonable control.

8.4 You are responsible for checking that the details of your Order are correct before completing payment.

9.  Price and payment

9.1 The price for each Module is as shown on the Platform at the time you place your Order, in pounds sterling (GBP). Prices shown to Consumers are inclusive of any applicable VAT; prices shown to business customers may be quoted exclusive of VAT, which will be added at checkout where applicable, as indicated on the Platform.

9.3 Payment for each Module is taken in full, in advance, through our payment service provider at the time you place your Order. We do not offer part-payment, deferred payment, or invoicing for individual Module purchases unless expressly agreed with you in writing.

9.4 All payments are processed by Stripe, and by making a payment you also agree to Stripe's own terms of service and privacy policy. We do not collect or store your full card details; these are handled directly by Stripe in accordance with applicable payment card industry (PCI-DSS) standards. We are not responsible for the operation, security, or availability of Stripe's systems, save as set out in clause 16.

9.5 If a payment is declined, reversed, charged back, or otherwise fails to settle for any reason, we may suspend or withdraw access to the relevant Service, including by deactivating an Access Code already issued, until payment is successfully made.

9.6 We may change the price of a Module at any time; changes will not affect an Order you have already placed and paid for.

10.  Delivery of services and access codes

10.1 Following successful payment, we will email your Access Code and/or make your Report available on the Platform. Reports are not made available automatically and may require additional processing.

10.2 Your Access will be valid for the period stated on the Platform at the time of purchase (or, if none is stated, for 90 days from the date of issue). You are responsible for using your Access Code within this period; we are not obliged to reissue or extend an expired Access Code, save as required by law or at our discretion.

10.3 If you do not receive your Access Code or Report within a reasonable time of payment, please contact us at: hello@brandsprintlab.com with your Order reference, and we will investigate and, where appropriate, resend the Access Code or Report or provide a refund.

11.  Cancellation rights and refunds

Consumers

11.1 If you are a Consumer, you have a legal right to cancel a contract for services within 14 days of the contract being formed without giving a reason, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (the Cancellation Regulations).

11.2 However, because our Reports are digital content and/or services that we perform in full very shortly after your Order, we will ask you to give your express consent, before you complete your purchase, to: (a) us beginning performance immediately; and (b) you losing your right to cancel once the Report has been generated and made available to you, or, in the case of digital content, once its download or streaming has begun. Where you give this consent and we begin performance, your cancellation right ends at that point, in accordance with the Cancellation Regulations.

11.3 If you do not give this consent, we will not be able to generate your Report until the 14-day cancellation period has expired or you separately confirm you wish us to proceed sooner.

11.4 If a Service has not yet been performed (for example, if there is a delay in generating your Report) and you have not given the consent described in clause 11.2, you may cancel within 14 days by contacting us at: hello@brandsprintlab.com and we will refund you in full.

Business customers

11.5 The statutory cancellation rights described above apply only to Consumers. If you are purchasing as a business (including as a sole trader acting for business purposes), you do not have a right to cancel under the Cancellation Regulations, and Orders are non-cancellable once payment has been accepted, save as set out in this clause 11 or as we may agree at our discretion.

Refunds generally

11.6 Because most Reports are generated and delivered automatically shortly after payment, Services are generally non-refundable once the Report has been made available to you or your Access Code has been used, except where: (a) you are a Consumer exercising a right described above; (b) we cancel your Order under clause 8.3; or (c) we agree to a refund at our discretion.

11.7 Nothing in these Terms affects your other statutory rights. If you are a Consumer, the Consumer Rights Act 2015 requires digital content and services to be of satisfactory quality, fit for purpose, and, in the case of services, performed with reasonable care and skill and as described.

11.8 To request a refund or raise a complaint about the standard of a Report, please contact us at: hello@brandsprintlab.com with your Order reference and a description of the issue, and see clause 22 (Complaints).

12.  Your obligations and acceptable use

12.1 When using the Platform, you must: (a) provide accurate and complete Content and account information; (b) use the Platform only for lawful purposes and in accordance with these Terms; (c) not misrepresent your identity or your authority to act for any business on whose behalf you are purchasing a Service; and (d) not use the Platform in a way that infringes applicable laws or the rights of any third party.

12.2 You must not: (a) copy, reverse-engineer, decompile, or attempt to extract the source code, models, or underlying methodology of the Platform; (b) use automated means (including bots, scrapers, or scripts) to access the Platform or extract data from it, other than through functionality we make available for that purpose; (c) resell, sublicense, or redistribute a Report or Access Code to any third party as if it were your own service or product; (d) use the Platform to build or train a competing product or service; or (e) introduce any virus, malware, or other harmful code to the Platform.

12.3 You are responsible for ensuring that any Content you submit (including any brand name, logo, or other material) does not infringe the intellectual property rights, or other rights, of any third party, and that you have the right to submit it for the purpose of receiving a Report.

12.4 We may suspend or terminate your access to the Platform if we reasonably believe you have breached this clause 12, in accordance with clause 18.

13.  Intellectual property

13.1 All intellectual property rights in and relating to the Platform (including its software, algorithms, methodologies, databases, design, trade marks, and the templates and structure used to generate Reports) belong to us or our licensors. Nothing in these Terms transfers any such rights to you, other than the limited licence set out in clause 13.2.

13.2 Subject to your payment in full, we grant you a perpetual non-exclusive, non-transferable licence to use a Report for your own internal business purposes (including sharing it with your professional advisers, investors, or co-founders on a confidential basis). You may not commercially exploit a Report, in whole or in part, to create a business in competition with Brand Sprint Lab.

13.3 You retain all rights in the Content you submit to us. You grant us a licence to use that Content for the purposes of providing the Services to you, complying with our legal obligations, and, on an aggregated and anonymised basis that does not identify you or your business, for improving and training our systems, unless you opt out of such use.

13.4 For the avoidance of doubt, a Report is not, and does not constitute, a trade mark application, registration, or any other filing, and does not itself create or confer any intellectual property right in the brand name, logo or other subject matter it assesses.

14.  Confidentiality and data protection

14.1 We will treat the Content you submit as confidential and will not disclose it to third parties except: (a) to the extent necessary to perform the Service (for example, to a third-party database or search provider, or, where you request an introduction, to an Independent Attorney); (b) where the information is or becomes public (for example, because it is on a public trade mark register); (c) where we are required to disclose it by law or a competent authority; or (d) with your consent.

14.2 We process personal data in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018, as set out in our Privacy Policy, available at: privacy@brandsprintlab.com. Our Privacy Policy explains what personal data we collect, how we use it (including, where applicable, in connection with AI processing), how long we retain it, and your rights, including the right to complain to the Information Commissioner's Office.

15.  Accuracy, limitations and disclaimers relating to reports

15.1 Reports are based on: (a) the Content and information you provide, which we do not independently verify for accuracy or completeness; and (b) data drawn from third-party sources, including public trade mark registers, domain registries, and social media platforms, which we do not control and which may themselves be incomplete, delayed, or inaccurate.

15.2 Risk ratings, strength scores, and similar outputs are indicative and generated using automated methodologies and/or artificial intelligence. They reflect a simplified assessment against defined criteria and are not, and are not intended to be, an exhaustive or definitive legal opinion on registrability, availability, or freedom to use any brand element.

15.3 We do not warrant that a Report will identify every existing or pending trade mark, unregistered right, domain registration, or social media use that may conflict with, or affect, your proposed brand, name, or mark.

15.4 Save as set out in clause 11.7 (statutory rights) and clause 16 (limitation of liability), all Reports and other output are provided 'as is' and 'as available', without warranties of any kind, whether express or implied, to the fullest extent permitted by law.

16.  Limitation of liability

16.1 Nothing in these Terms limits or excludes our liability for: (a) death or personal injury caused by our negligence, or that of our employees, agents, or subcontractors; (b) fraud or fraudulent misrepresentation; (c) any matter for which it would be unlawful for us to exclude or attempt to exclude our liability; or (d) if you are a Consumer, any statutory right that cannot lawfully be excluded or limited, including your rights under the Consumer Rights Act 2015.

If you are a Consumer

16.2 We are responsible for loss or damage you suffer that is a foreseeable result of our breach of these Terms or our negligence, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if it is an obvious consequence of our breach, or if it was contemplated by you and us at the time we entered into the contract.

16.3 We only supply the Services for your own personal or business use. If you use a Report for any commercial purpose, or a purpose connected with your trade or business, we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity, even where this arises from our negligence, save as set out in clause 16.1.

16.4 Subject to clause 16.1, our total liability to you as a Consumer for any single claim, or series of connected claims, arising out of or in connection with a Service, whether in contract, tort (including negligence), or otherwise, is limited to the greater of (a) the total amount you paid us for the Module giving rise to the claim, and (b) £100.

If you are a business customer

16.5 Subject to clause 16.1, we are not liable to you, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for: (a) any loss of profit, revenue, business, contracts, anticipated savings, or goodwill; (b) any loss or corruption of data; or (c) any indirect or consequential loss, in each case however arising and even if we were advised of the possibility of such loss.

16.6 Subject to clause 16.1 and clause 16.5, our total aggregate liability to you arising out of or in connection with these Terms, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, in respect of a given Module, is limited to the total fees paid by you for that Module in the 12 months preceding the event giving rise to the claim.

16.7 In particular, and without limiting the generality of the foregoing, we are not liable to you for any loss arising from: (a) a decision to adopt, use, register, or refrain from registering a brand name, logo, or other mark, made in reliance on a Report; (b) any objection, opposition, refusal, or cancellation action brought by a third party or a registry in relation to a mark that was the subject of a Report; or (c) any conflict, similar mark, or risk that a Report did not identify.

17.  Indemnity

17.1 If you are a business customer, you agree to indemnify us against all liabilities, costs, and reasonable expenses (including legal fees) that we incur as a result of: (a) your breach of clause 12 (your obligations and acceptable use); (b) any Content you submit infringing the rights of a third party; or (c) your fraudulent, unlawful, or grossly negligent use of the Platform. This clause 17 does not apply to Consumers.

18.  Suspension and termination

18.1 We may suspend or terminate your account and access to the Platform, with immediate effect and without liability to you, if: (a) you materially breach these Terms and, where the breach is capable of remedy, fail to remedy it within a reasonable period of being asked to; (b) we reasonably suspect fraud, misuse, or unlawful activity; or (c) we are required to do so by law or a competent authority.

18.2 You may stop using the Platform and close your account at any time by contacting us; this does not entitle you to a refund for Services already delivered, save as set out in clause 11.

18.3 Termination does not affect any accrued rights or liabilities of either party, and clauses which by their nature are intended to survive termination (including clauses 13, 14, 16, 17, 23, and 24) will continue to apply.

19.  Third-party services

19.1 The Platform relies on and may link to third-party services, including Stripe (for payment processing), UKIPO, EUIPO, USPTO, and WIPO databases, domain registries, social media platforms, and AI infrastructure providers. We are not responsible for the availability, accuracy, security, or content of these third-party services.

20.  Events outside our control

20.1 We will not be liable for any failure or delay in performing our obligations under these Terms where the failure or delay results from any cause that is beyond our reasonable control, including failure of a third-party database, registry, or payment provider, internet or telecommunications failure, or any force majeure event.

21.  Changes to these terms and the services

21.1 We may revise these Terms from time to time. We will post the updated Terms on the Platform and update the effective date at the top of this document.

22.  Complaints

22.1 If you are unhappy with a Service, please contact us in the first instance at hello@brandsprintlab.com with your Order reference, so that we can try to resolve the issue.

22.3 Nothing in this clause 22 affects your right to bring a claim in the courts under clause 24.

23.  General provisions

23.1 Assignment. You may not assign, transfer, or subcontract any of your rights or obligations under these Terms without our prior written consent. We may assign or transfer our rights and obligations under these Terms to another organisation, for example as part of a reorganisation, sale, or transfer of our business.

23.2 Severability. If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions will continue in full force and effect.

23.3 Waiver. If we do not insist immediately that you do anything you are required to do under these Terms, or if we delay in taking steps against you in respect of your breach of these Terms, this will not mean that you do not have to do those things, and it will not prevent us taking steps against you at a later date.

23.4 Entire agreement. These Terms, together with our Privacy Policy and Cookie Policy and any Order confirmation, constitute the entire agreement between you and us in relation to the Services, and supersede any prior agreement, understanding, or arrangement, whether oral or in writing. Nothing in this clause limits or excludes liability for fraud or fraudulent misrepresentation.

23.5 Third-party rights. A person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms.

23.6 Notices. Any notice you send to us should be sent to hello@brandsprintlab.com. We may give notice to you at the email address you provided when registering or placing your Order.

23.7 No partnership or agency. Nothing in these Terms creates a partnership, joint venture, or relationship of agency, employment, or trust between you and us.

24.  Governing law and jurisdiction

24.1 These Terms, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them, their subject matter, or their formation, are governed by and construed in accordance with the law of England and Wales.

24.2 The courts of England and Wales have exclusive jurisdiction to settle any such dispute or claim, save that if you are a Consumer resident in Scotland or Northern Ireland, you may also bring proceedings in the courts of the part of the UK in which you are resident, and mandatory consumer protection laws of that jurisdiction may apply in your favour.

25.  Contact us

25.1 If you have any questions about these Terms or the Services, please contact us using: Email: hello@brandsprintlab.com